The ROI of implementing NBA will be proportional to the value of having individual users engage in specific actions on the digital experience. Next-best-action use cases arise across most digital experiences and across most verticals. As an example, learn how one of Vidora’s partners saw a 400%+ increase in revenue by leveraging Cortex for next-best-action campaigns.
These optimal actions are learned based on past data from across the entire customer base and continually updated to reflect changing market conditions using machine learning algorithms. Next-best-action (NBA) is a type of dynamic decisioning strategy that encourages an optimal “action” for every user given their past behaviors. This post focuses on how next-best-action can yield increases in conversions, brand loyalty, and ROI by creating a more personalized user journey. Techniques like next-best-action, next-best-offer, and dynamic decisioning can dramatically elevate customer experiences – increasing customer loyalty and driving increased conversions.
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